Brand Assets & Guidelines
Logo files, the color palette, and usage rules for anyone referencing Passivato — press, partners, or ourselves.
LOGO
Wordmark
The primary logo is set in Poppins Bold with a blue accent full stop. It's designed for dark backgrounds; a plain wordmark is available for light contexts.
logo.svg — primary, on dark
logo-mark.svg — wordmark, on light
COLOR PALETTE
Color Palette
Dark theme (default)
Background
#0F1117
Surface
#16191F
Accent
#4F8EF7
Text
#F0F2F5
Muted
#8B93A5
Good
#34D399
Warn
#FBBF24
Danger
#F87171
Light theme
Background
#F8F9FC
Surface
#FFFFFF
Accent
#2563EB
Text
#0F1117
TYPOGRAPHY
Fonts
Poppins — headings, body copy, UI (weights 400/500/600/700).
Space Mono — badges, code, meta labels (weights 400/700).
USAGE
Usage
Do
- Use the SVG files supplied on this page — never redraw or recreate the wordmark
- Keep clear space around the logo roughly equal to the height of the "P"
- Reproduce the wordmark at 90px wide or larger (favicon mark: 24px or larger)
Don't
- Recolor the wordmark or the accent full stop
- Stretch, skew, or rotate the logo
- Place it on busy photographic backgrounds
- Add drop shadows, outlines, or other effects